Custom vs Project Build Analysis June 2025
Comparable Properties in Marsden Park for land over 400sqm for SALE in last 3 months toJune 2025, mainly 5 Bed 3 Bath 2 Car
FOR SALE in Market
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- 19 Craddock Street, Marsden Park, NSW 2765 ‐ Asking 1.6M
- 26 Bolwarra Drive, Marsden Park, NSW 2765 ‐ Under Offer 1.35M
- 20 Cassinia Avenue, Marsden Park, NSW 2765 ‐ Asking 1.48M
- 58 Mangrove Circuit (Melonba), Marsden Park, NSW 2765 – Slated for Auction
- 71 Frontier Avenue, Marsden Park, NSW 2765 ‐ Asking 1.5M
- 22 Wickham Street, Marsden Park, NSW 2765 ‐ Asking 1.69M
SOLD Properties
- 18 Bloomfield Street, Marsden Park, NSW 2765‐ Built by Eden Brae sold for 1.52M
- 202 Diamondback Parade, Marsden Park, NSW 2765 ‐ Custom Build sold for 1.66M
- 154 Diamondback Parade, Marsden Park, NSW 2765‐ Custom Build sold for 1.76M
- 8 Watkin Crescent, Marsden Park, NSW 2765 ‐ Ex Display Clarendon Homes sold for 1.75M
- 2 Langs Farm Walk, Marsden Park, NSW 2765‐ Sold for Edgewater Homes 1.21M
- 45‐ 45A Charles Thompson Boulevard, Marsden Park, NSW 2765‐ Custom house and Granny sold for 1.98M
From above analysis we can clearly see why lately there is a shift away from Project Home Builders towards custom home builds
Key Takeaways from Our Experience
Our recent experience clearly highlights the growing market preference for Custom home builds over traditional project homes. A few key factors driving this trend include:
1. Comparable Build Time and Cost
Today, the cost and time required to complete a custom build are often on par with those of project home builders. This parity eliminates a long‐standing advantage of project homes and opens up greater value for buyers seeking individuality and quality.
2. Superior Quality and Finishes
Custom builds typically offer a far superior standard of workmanship, materials, and attention to detail. This results in a home that not only looks and feels better but also stands the test of time.
3. Bespoke Design Language
One of the defining advantages of a custom build is the ability to tailor the design to the unique needs of the site and the homeowner’s vision. This was a key differentiator in our project.
4. Reflection of Personality
Homes are more than just structures—they’re personal spaces meant to reflect the lifestyle, tastes, and values of their owners. In this regard, custom homes hold a clear advantage. Unlike project homes, which are built on standardized designs, custom builds allow homeowners to infuse their unique personality into every element—from the floor plan to the finishes, fittings, and overall aesthetic. This level of personalization ensures the home not only functions optimally for its occupants but also feels distinctly theirs. Whether it’s a love for natural light, minimalist design, or bold architectural features, custom homes become a true expression of identity, making them far more fulfilling and meaningful for their owners.
5. Use of Land
One of the most significant advantages of a custom build is the ability to maximize the potential of the land. Whether dealing with a sloping block, an irregular shape, unique orientation, or on site constraints like a substation,
Challenges and Market Response
From the outset, we were aware that the corner block presented a challenge, primarily due to the presence of an electrical substation at the rear of the property. This perceived “defect” was a deterrent to many prospective buyers, resulting in lower engagement during the auction process.
Despite this limitation, we received overwhelmingly positive feedback regarding:
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- The functional and efficient design of the home
- The high‐quality finishes implemented throughout
Auction Performance
Notably, the property achieved a final bid very close to market competitors—even those with more favourable land parcels (i.e., no substation or underlying site issues). This validates the strength of our design choices and the market appeal of high‐quality, custom built homes.
On Auction Day we sold 68 Mcalister Parade, Marsden Park under Hammer for 1.75M which clearly demonstrates there is always a Buyer seeking Value in a Quality product.